Why Nigerian Vendors Struggle To Be Seen
Running a business comes with a number of challenges. Apart from the day-to-day activities and managing people and resources, other aspects can come off as a struggle for many Nigerian vendors. One of such aspects which cannot be ignored is visibility.
Without visibility, Nigerian vendors are unable to reach their target audience. And not reaching their target audience translates to poor sales. Let’s talk about the visibility struggle that these vendors face and how we’ll change that.
The Social Media Trap Nigerian Vendors Should Avoid
Seeing the amount of content produced online, it is easy to believe that more followers automatically translate to more sales. However, social media isn’t enough to do the work.
Apart from the fact that social media is already oversaturated, many businesses are left in the hands of the algorithm. These Nigerian vendors are constantly creating content, which can be stressful, and are not seeing any results.
It is an endless race where visibility isn’t guaranteed, and relying on social media isn’t sufficient. Also, this isn’t the only place Nigerian vendors struggle with visibility.
Why Generic Platforms Don’t Work
Generic platforms seem like the sky for any business to fly, but it has a huge and negative impact on sales. These platforms are for everyone and no one at the same time.
It is easy to get your product buried under the amount of other products these platforms have to offer. As a Nigerian vendor, these platforms are not built with you in mind.
There is a massive competition from foreign businesses and people buy from brands they can trust. It is a global market and this is why these platforms don’t work for Nigerian vendors.
Why Visibility Needs To Be Designed for Nigerian Vendors
It is clear that visibility drives the growth of a business, and being strategic about it is important. Instead of relying on just generic platforms and social media, visibility needs to be designed for Nigerian vendors so they can reach their target audience and make sales.
With Nigerian vendors in mind, visibility can be:
- Having a curated audience
- Marketing support
- Community
- Simplified logistics
- Vendors spotlight
- Vendors storefront
Conclusion
We’ve established that generic platforms won’t give Nigerian vendors the visibility they deserve. Also, getting on them can be another demanding task. Social media is an available tool and this brings us to this question: Is social media really enough?
Visibility Beyond Social Media is a webinar designed for Nigerian vendors where this question won’t only be answered, but more solutions will be provided to tackle their visibility problems.
In this webinar, businesses will gain clarity on how and where to showcase their products to a global market. They will be equipped with visibility tools, marketing strategies, a vibrant community, and so much more. Don’t miss this. Click here to join the waitlist.